About

ColdStart Labs

The Lab

ColdStart Labs is a project lab that experiments across domains — fintech, retail, urban mobility, content, and whatever comes next. We ideate, build fast with AI-assisted tools, and test the waters with real users.

Currently led by

Rahul Dubey

10+ years across logistics SaaS, supply chain finance, digital lending, and collections technology. The constant has been owning delivery — not advising on it, but being accountable for what ships.

ColdStart Labs formalises what was always happening on the side: spotting problems at work, building tools to solve them, and shipping them independently. AI-assisted development made this realistic at scale — going from a problem to a deployed product in days, not quarters.

The experiments span fintech (Taksh Fin, Contexa, Findrive), retail (Saksham, Pickly), and urban mobility (CoMutes). Some are live. Some are concepts. All started as a problem that wouldn't stop nagging.

What we look for in experiments

  • Real problems — observed firsthand, not hypothesised from a pitch deck
  • Buildable scope — can a working version exist in days, not months?
  • Clear signal — will we know quickly if this is worth pursuing further?
  • Domain depth — do we understand the space well enough to build something useful?

Quick stats

Years in fintech

10+

Companies

6

Based in

Gurugram

Education

BBA, Information Technology

Symbiosis Institute, Pune

2009 – 2012

Want to build with us?

If you're a builder, operator, or domain expert who wants to run experiments together — we'd like to hear from you. No corporate applications. Just a conversation about what we could build.